In today’s fast-paced and highly competitive business landscape, getting noticed and standing out from the crowd is essential for success. And this is where the expertise of Public Relations firm, JWCPR, comes in.

JWCPR are specialists in the homes & interior design space and founded the Indie Interiors Press Office almost 10 years ago. Since then, they have been awarded the MPA Inspiration award beating global agencies Havas and Weber Shandwick. And they have also beaten dozens of other large and small agencies to be crowned the Chamber of Commerce PR Agency of The Year across South Manchester.

The purpose of the Indie Interiors Press Office is to provide an opportunity for independent online retailers who sell directly to consumers to understand the positive impact that effective product PR can have on their home and interiors brand. This initiative combines their journalistic expertise with digital marketing skills to achieve impressive outcomes typically associated with well-funded major brands.

We’re a small, close knit team at Handmade Britain, so this partnership could be a game-changer for us. As JWCPR will really be able to help us position ourselves as thought leaders in our industry while generating extra press coverage for our online marketplace.

“I spent a few months working at a PR agency before I joined the Handmade in Britain team, and it’s not as simple as just sending out a pitch to a journalist and hoping they will cover your story. You have to put in the effort crafting a tailored media list for every single press release, tailor the emails individually, stay on top of the news to see what’s trending… the media list alone can take ages. And sometimes, working in a small team – you just run out of time in the day to make it happen. Especially here at Handmade in Britain, we have a few full time team members but most of us are part-time, so we have to prioritise the most important tasks each week. And this may or may not include PR. So, that’s why I’m looking forward to this partnership with JWCPR. They will be able to dedicate more time and resources towards our PR efforts… …” – Carly Maling, Marketing Manager

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