Lily Flo Jewellery

London based designer, Diana Sherling has always had a passion for history, art and craft and just simply doing good. In 2015, Diana left her high flying career in advertising to follow her dream of starting her own business to design and make ethical fine jewellery and her brand flourishes year on year.
Her core belief is that beauty is found in between disciplines. Her constant learning and breadth of passion in art, history, culture, craft, music and philosophy inspire her to create jewellery that is inspired by ‘where disciplines merge’.
Whilst her passion for the environment drives her sustainable independent business where all her materials are sustainable, responsible or up cycled, all her jewellery is designed and made in house by her with production processes that are green and eco. Diana works directly with diamond and gemstone families around the world sourcing the very best stones but also supporting local communities.
Diana is very committed to creating an ethical jewellery business and has spoken at the International Jewellery London, Wolf and Badger, Best of British about being an independent ethical jeweller and a jewelpreneur as well as being nominated by The Jeweller, Professional Jeweller, Wolf and Badger and Jewel Street as an Ethical Jeweller to Watch.